[Content Strategy for the Web [BOOK] Free read Ebook BY Kristina Halvorson

Kristina Halvorson  6 read

Nd out why so many web projects implode in the content development phase and how to avoid the associated unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter achievable decisions about which content to create and howFind out how to maintain consistent accurate compelling content over timeGet solid practical advice on staffing for content related roles and responsibilities. This really reinforced some thoughts I d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits exciting right Well helpful nonetheless Will be a resource that I refer others to

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Content Strategy for the Web

If your website content is out of date off brand and out of control you're missing a huge opportunity to engage convert and retain customers online Redesigning your home page won't help Investing in a new content management system won't fix it either So where do you start Without meaningful content your website isn't worth much to your key audiences But creating and caring for meaningful content is far. Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content The book itself is an example of what it promotes rich content provided in a graphically interesting format that leaves readers with a high level overview of the benefits roles activities and deliverables associated with content strategy p ix Content Strategy takes a simple but never cursory approach to the subject it begins with reminders that great online content is the result of a cohesive strategy including analysis structure creation extensive revisions formatting publication updates archiving and a willingness to revisit that entire cycle as needed rather than a one time start to finish process Web content is never really finished she suggests Sorry p 131 That straightforward confirmation leaves us with a lesson well worth remembering and an invitation to further exploration

review Content Strategy for the Web

Complicated than we're often willing to acknowledge Content Strategy for the Web explains how to create and deliver useful usable content for your online audiences when and where they need it most It also shares content best practices so you can get your next website redesign right on time and on budget For the first time you'll See content strategy and its business value explained in plain languageFi. A little old but still a fine handbook for all Content Media Strategists Content Strategy is the live essential plan for any communication plan


10 thoughts on “Content Strategy for the Web

  1. says:

    The most important thing I realised when I read this book is You are on the web You are publisherWell the author said that if you or y

  2. says:

    What is content?Content is what user came to read learn see or experienceContent is or less worthless unless it does one or both of the following1 Supports a key business objective2 Fulfills your users’ needsWhat is conte

  3. says:

    Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training and anyone else i

  4. says:

    Very good introduction to content strategy but if you've worked in magazines content strategy simply feels like a way to sell 'online publishing' I'm being simplistic but the whole mystiue around content strategy feels a bit emperors new clothes to me That's not to say that Halvorson's book isn't well written

  5. says:

    Essential reading in the field of content strategy

  6. says:

    A little old but still a fine handbook for all Content Media Strategists Content Strategy is the live essential plan for any communication plan

  7. says:

    This really reinforced some thoughts I’d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits—exciting right? Well helpful nonetheless Will be a resource that I refer others to

  8. says:

    I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites web presences Information architecture user experience design graphic design programmers etc They're all a mystery to me That was my biggest problem while reading through this book I think the 2 person team I work in makes it hard to think of the diff

  9. says:

    Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings So

  10. says:

    Got a website full of old useless or just flat out wrong content? You need a content strategy to help you clean it up and create a plan so that it doesn't happen again And this book will show you how to figure one outCovering research design creation and evaluation of content Halvorson assumes you're working with a large website But the principles are the same no matter how large or small the project You need to know

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